Did you know that in just 17 milliseconds¹, a visitor forms an opinion about the design of your site? And with 75% of consumers² evaluating a company's credibility on this basis, poor design can be costly.
In this article, discover 8 webdesign trends to watch out for in 2025, the pitfalls to avoid, and how to integrate them to seduce your visitors and boost the credibility of your business.
It's going to be great, follow the guide! 👇
Finding and understanding the latest web trends
The importance of following web design trends!
Today, the majority of users judge the seriousness of a company in a matter of seconds, mainly on the appearance of its website. A good first impression can make all the difference
What's more, a well-designed site doesn't just look good: it also improves your conversions³. Effective design guides visitors, builds trust and encourages them to take action.
By following current web design trends, you can offer your visitors a modern, engaging experience, while maximizing your site's impact on your business. But we'll see later why it's not necessarily a good idea to apply all these trends.
My methodology for finding the latest web trends
To identify the most recent and relevant web trends, I draw on several reference sources:
- Adobe's "Creative Trends 2024 Report", which provides detailed insights into major developments in design.
- Analysis of the last 9 "Site of the Month" awards from Awwwards, a platform renowned for rewarding excellence in web design.
- Expert articles published by influential players such as WebFlow, Wix or Codeur.com, who regularly share in-depth analyses of emerging trends. Like this article on web trends in 2025 published by Elementor
- Observing consumer sites renowned for their design, such as Framer, WebFlow, Wix Studio or Figma, to spot best practices and innovative ideas directly in their application.
This methodology enables me to stay up to date and offer you insights based on the latest web design trends.
Trends according to the Creative Trends 2024 Report
Adobe's Creative Trends 2024 Report highlights the major visual trends that reflect today's emotional and aesthetic needs. In a context of constant change, designers and brands are adapting their content to meet a variety of aspirations. Here are the main trends:
- Well-being and serenity: Soothing, immersive visuals are at the heart of our strategies, with the aim of supporting users' mental and emotional health.
- Escape and wonder: In the face of uncertainty, content that provides moments of joy and enchantment is particularly sought-after.
- Immersive technology: The integration of technologies such as 2D, 3D and VR/AR creates dynamic, captivating visual experiences.
- Looking to the past: nostalgia is revisited with a modern twist, thanks in particular to technological tools such as artificial intelligence.
Learn more about Adobe's study
Why aren't these trends enough?
Although these trends offer some interesting leads, they often remain too general for concrete implementation. That's why I analyze practical examples of award-winning web design, such as those listed by Awwwards.
8 web design trends to watch in 2025
Here are the 8 trends I've identified by analyzing the last 9 Awwwards "Sites of the Month". It's important to remember that these trends are not set in stone; their boundaries are often blurred, and it's not uncommon to see mixtures or even opposing trends coexisting. Web design remains an artistic field, where creativity and innovation sometimes make for a complex approach.
1. Immersive experiences
The aim of immersive experiences is to transform browsing into a unique sensory journey. We aim to go far beyond a simple website, creating a captivating interaction that stimulates the senses, evokes emotions and surprises visitors.
In this trend, every detail counts to fully immerse the user: dynamic interactions, sounds, animations, and even fluid transitions between pages. The idea is to extend the brand image into every aspect of the site experience.
Key points:
- Active interaction: Elements react to user actions, such as scrolling, moving the mouse or hovering.
- Adding ambient sounds and music: A subtle auditory layer reinforces immersion and amplifies emotion.
- Full-page layout: The use of all screen space eliminates distractions to maximize visual impact.
- Careful pre-loading: Animations or loading sequences introduce users to the site's universe before they even interact with it.
- Scroll animations: Elements follow or respond to the user's progress across the page, making the experience fluid and dynamic.
- Customized page transitions: every change of section or page is an opportunity to surprise or impress the visitor.
2. Massive, personalized typography
Massive typography has become an essential webdesign trend, used on the majority of Awwwards' "Site of the Month" awards. These oversized fonts, oftensans-serif or "stick", provide a striking, modern aesthetic while remaining minimalist and accessible.
Although it's difficult to pinpoint the exact origin of this trend, it has been gaining in popularity for several years. It is particularly effective at capturing attention and conveying a strong visual identity.
Key points:
- Large typography: Headings or main texts take up a large part of the screen, immediately catching the user's eye.
- Customized typefaces: Some companies opt for customized typefaces, offering a unique visual signature, although simplicity is still preferred.
- Strategic locations :
- Hero part: Massive typography is often used in the introduction to mark the entrance to the site's universe.
- Footer: An imposing typography in the footer creates a striking contrast or highlights key information.
3. Combining 2D and 3D
The combination of 2D and 3D offers a unique visual dimension, blending the best of both worlds to captivate users' attention. This approach, popularized by series such as Arcane and ubiquitous in the gaming and tech sectors, now extends to a wide variety of fields.
By enhancing immersion and recalling virtual reality (VR) experiences, this trend adds depth and dynamism to web design, creating memorable interactions for visitors.
Key points
- Interactive 3D elements: 3D objects, often animated or manipulable, create additional immersion by giving a sense of depth and realism.
- 2D/3D mix: The combination of flat styles (2D) and voluminous shapes (3D) generates a modern, innovative aesthetic, ideal for surprising and engaging the user.
- Reference to VR: This trend evokes the immersive world of virtual reality, which is becoming increasingly present in our daily lives.
4. Colors or Sobriety, in excess...
This trend highlights a marked opposition between two radical approaches: elegant sobriety and explosions of vivid color. These styles, though very different, share a common objective: to captivate attention by playing on contrasts and visual emotion.
Some sites opt for a minimalist palette of black and white or pastel tones, emphasizing a clean, modern aesthetic. Others, on the contrary, explode with bright, sometimes changing colors, creating a spectacular effect that energizes the user experience.
Key points
- Black and white or sober tones:
- Palettes often monochrome or pastel.
- Strong contrasts for a clear visual structure.
- A modern, elegant and professional look.
- Vibrant, dynamic colors:
- Used to create a "wow" effect, reinforcing the dynamism and boldness of the site.
- Styles often retro or futuristic, with changing elements such as scroll color transitions.
5. Advanced animations and interactions
Animations and interactions have become indispensable in modern web design. They enhance immersion, provide immediate feedback to the user, and make navigation more intuitive. When used correctly (and not excessively), they enhance the user experience while facilitating site exploration.
These interactions are everywhere: buttons, clickable links, images, scrolls, mouse movements or clicks on elements. Every user action can trigger an animation, adding dynamism and interactivity.
Key points
- Smooth transitions: between pages or sections, they make changes imperceptible, with micro-interactions to guide the user.
- Hover interactions: the cursor changes its shape or triggers visual effects when it passes over interactive elements.
- Parallax effects: Add an illusion of depth as the user scrolls down the page, creating a captivating effect.
- Scroll animations : elements appear, move or change according to the user's progress on the page.
6. Sound system
Sound reinforcement is a growing trend, adding afurther **sensory dimension to websites. By combining background music and interactive sound effects, it amplifies immersion and extends the brand image into the auditory realm.
Each sound, whether subtle music or a sound effect, reinforces the emotion felt by the visitor and makes the experience more memorable. Used properly, sound can transform a simple browsing experience into a true sensory experience.
Key points
- Background music and sound effects :
- Soft or dynamic sounds enhance the atmosphere of the site.
- They add a sound identity aligned with the brand image.
- Sound interaction :
- Clicks, hovers or scrolls can trigger discreet but engaging sounds.
- These effects enhance user feedback and make interactions more intuitive.
7. Structured minimalism
Structured minimalism is based on a clear, logical organization of content, often based on a visible or easily perceptible grid. This trend is particularly popular on sites featuring sober colors, although it can also be applied to bolder designs.
By structuring elements in a predictable and intuitive way, this style enhances the user experience by making the site easier to understand and navigate, even with advanced animations or interactions.
Key points
- Visible grids :
- The sites use well-defined grids to organize the elements.
- Even with complex animations, the structure remains clear to guide visitors.
8. Original features
This trend is the icing on the cake: it's all about integrating unique, personalized functionalities, specific to a site's brand image. Every site seeks to stand out from the crowd by offering a memorable user experience through innovative, tailor-made elements.
These original features can range from a unique way of displaying images, to special scroll effects, interactive 3D elements or even a customized mini-game.
Examples:
- Mini-games :
- Fun experiences that engage users in original ways.
- Perfect for reinforcing brand identity while capturing attention.
- Infinite scroll :
- Continuous navigation for uninterrupted exploration.
- Ideal for sites with a lot of visual or informative content.
- Custom effects :
- Integration of unique interactive elements, such as 3D animations or interactions specific to the company's design.
What you need to know about web design trends for 2025
The two great opposites: Structured Sobriety VS Colorful Dynamism
Web design trends are not always homogeneous and can sometimes contradict each other. This is particularly true today, where some approaches emphasize sobriety and simplicity, while others advocate dynamic, fragmented experiences. This diversity shows that there is no single right path to follow, but several options that can be adapted to the specific needs of each project.
The trend winner: Immersion
Immersion can be considered the trend of trends. All the approaches mentioned above converge towards a common goal: to immerse the user in a captivating, unique and engaging experience.
Whether it's massive typography, 2D/3D combinations, sound, or advanced interactions, every element is designed to transport the user into the site's own universe. Immersion is no longer just a bonus; it has become an essential requirement of contemporary web design.
Why does immersion dominate?
- Capturing attention: With attention spans becoming shorter and shorter, immersion helps to hold visitors longer.
- Reinforce brand image: It tells a story and conveys a strong identity.
- Offer a memorable experience: An immersive site leaves a lasting impression, increasing the likelihood of customer loyalty.
How can you use these trends for your website?
Why not apply all the trends from Awwwards' "Sites of the Month"?
It's a bit like haute couture at a fashion show: what you see on the catwalk is not what you'll find in the store. The creations are demonstrations of know-how and innovation, but they are not always suitable for everyday use.
Similarly, Awwwards' "Sites of the Month" showcase bold, technically impressive works. However, these sites don't always reflect best practice for the consumer web.
This is where 2 very important concepts come into play... CV and PT
CV and PT: The pillars of user perception
Two fundamental notions influence our perception of a website:
- Visual Complexity (CV): Evaluates whether the design is simple or overloaded. The simpler a site is visually, the more attractive it is immediately perceived to be.
- Prototyping (PT): This measures the extent to which the site conforms to expected visual conventions (e.g. classic menu, intuitive navigation). Sites that meet expectations are better perceived in the long term.
Why Awwwards isn't always a model to follow
Awwwards award-winning sites often emphasize originality and the "wow" factor, to the detriment of visual simplicity and intuitive navigation. While these designs may impress, they can also confuse the average user, who is above all looking for a clear, efficient experience.
How to use these web design trends
1. Don't try to include everything
Not every trend is right for you. Integrating too many elements can overload your site and undermine its effectiveness. Prioritize those that serve your objectives and enhance the user experience.
2. Analyze more conventional sites
Award-winning sites aren't always the best model. Take a look at platforms renowned for their clean, functional design, such as Framer, Figma, Untitled UI or Webflow. These sites show how to integrate trends while remaining accessible and intuitive.
3. Don't try to impress at all costs
Your site doesn't have to be a demonstration of your creativity or technical skills. Originality should be at the service of clarity. An overly complex design risks losing your visitors.
4. Evaluate Visual Complexity (VC) and Prototyping (PT)
Make sure your site has low visual complexity (CV) to appeal at first glance and high prototypicality (PT) to meet user expectations. These two factors are essential to guarantee good perception and fluid navigation.
By following these principles, you'll be able to take advantage of trends while creating a site that's both effective and enjoyable for your visitors.
Take web design trends a step further:
Awwards Site of the Month:
- https://kriss.ai/ - October, 2024
- https://watson.la/ - September, 2024
- https://zentry.com/ - August, 2024
- https://www.igloo.inc/ - July, 2024
- https://sloshseltzer.com/ - June, 2024
- https://inkfishnyc.com/ - May, 2024
- https://akaru.fr/ - April, 2024
- https://bennettandclive.com/ - March, 2024
- https://activetheory.net/ - February, 2024
- https://aim.obys.agency/ - January, 2024
More conventional sites with a good design:
- https://www.framer.com/
- https://webflow.com/
- https://www.figma.com/fr-fr/
- https://qonto.com/fr
- https://www.shopify.com/fr
- https://fr.wix.com/
Interesting articles on web trends :
- https://elementor.com/blog/2025-web-design-trends-best-practices/
- https://www.sitew.com/Comment-designer-un-site-web/tendances-webdesign
- https://www.codeur.com/blog/tendances-web-design/
- https://graphiste.com/blog/tendances-webdesign-2024/
- https://www.wix.com/studio/blog/web-design-trends
Other sources :
¹ (International Journal of Human-Computer Studies) ; ² (Many blog posts mention this figure)
